Arianna Lu, Author at Noise Digital | Vancouver & Toronto Advertising Agency

To Selfie or Not to Selfie, is that the question?

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Selfie / ˈsɛlfi

NOUN (plural selfies)

A photograph that one has taken of oneself, typically one taken with a smartphone and uploaded to a social media website.

No longer bound by quotations and the struggle to be a “real word”, the selfie was finally taken seriously by the world when it was famed “word of the year” by the Oxford English Dictionary in 2013.

The selfie was developed by social media, you say, but that would be underestimating mankind’s ability to engage in narcissistic behaviour of self-obsession. Before the digital age, there were film cameras, and before that, there were paintbrushes. Predating that, I’m willing to bet that eons were wasted by cavemen and cavewomen, staring at themselves in every remotely reflective surface.

Why the obsession? Read More

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