Best Practices for Performance-Driving Programmatic Display Media

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The IAB’s X-Series: Programmatic conference was held on June 3, 2014 at the TIFF Bell Lightbox in Toronto to a sold-out crowd. The event hosted speakers from both buy and sell sides of the automated media trading industry, including a “state-of-the-nation” presentation by Randall Rothenberg, CEO of IAB US.

Two of the presentations are particularly relevant to the current and future state of Noise’s programmatic business. This post covers the first: Read More

To Selfie or Not to Selfie, is that the question?

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Selfie / ˈsɛlfi

NOUN (plural selfies)

A photograph that one has taken of oneself, typically one taken with a smartphone and uploaded to a social media website.

No longer bound by quotations and the struggle to be a “real word”, the selfie was finally taken seriously by the world when it was famed “word of the year” by the Oxford English Dictionary in 2013.

The selfie was developed by social media, you say, but that would be underestimating mankind’s ability to engage in narcissistic behaviour of self-obsession. Before the digital age, there were film cameras, and before that, there were paintbrushes. Predating that, I’m willing to bet that eons were wasted by cavemen and cavewomen, staring at themselves in every remotely reflective surface.

Why the obsession? Read More

The Reformation of an Anti-Advertising Writer

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For years I objected to advertising. I refused to consider it as a potential career path. I was young, idealistic – I knew better. I had no desire to sell Frank another pair of jeans or a razor whose sixth blade would surely slice skin. The industry was morally corrupt. It preyed on the weak-willed and intellectually inferior… and then my parents cut me off.

All of a sudden advertising looked pretty good. I was an all right writer. I’d published short stories in print and online to mediocre reviews and, let’s be honest, if the Internet didn’t rip me a new one, I must not have been half bad.

So, I decided that a copywriter was the thing to be. I tossed my morals aside, I mocked up a portfolio, and somehow I managed to get hired at Noise as the Copywriter Intern. With bated breath I readied myself to descend into the depths of moral abandon.

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