Small Fun Revolution
To help launch Tic Tac’s new brand position, the Small Fun Revolution, Noise was tasked with creating a national campaign to ask consumers what “small fun” means to them. We recruited artists from around the country to build Tic Tac creations that were used to inspire small fun. The campaign also included a microsite platform for a user-generated photo and video contest. The highlights were then promoted through a social media engagement program that featured a partnership with MuchMusic. Noise also developed branded iPhone games exclusively for the campaign.
Website
Launch
Branded Content
Tic Attack Video
Media Units
Icy Small Fun
Small Fun Costumes
Tic Tac Iphone Games
Tic Tac ’Mazing
Tic Tac Hockey
