Noise launched an innovative 2013 holiday program for Ferrero Rocher, leveraging the power of brand advocates to influence their friends.
Fans were encouraged to send a hint to friends via Facebook which called out their love for Ferrero Rocher and in return the hint sender and their friend both had an opportunity to win Ferrero Rocher products. The hint visuals were designed to showcase the unique taste and experience of enjoying Ferrero Rocher.
Noise also developed a targeted Facebook media buy for the program focused on reaching our Ferrero Rocher fans and optimized to amplify that engagement with other chocolate lovers across Canada.
The program’s impactful engagement driven by fans and targeted awareness driven by Facebook media led to Noise exceeding KPIs.