Nutella Breakfast Rap
The Nutella Breakfast Rap is a fun and catchy music video that reminds Canadian families that Nutella is a breakfast advocate. Noise developed the idea, music and produced the video, to help raise awareness of the wonderful ways Nutella is helping to ensure children get breakfast every day.
Noise approached a real Canadian Nutella-loving family with a talent for music: the Orlandos and their YouTube star “Johnny O”. Johnny O, a rising young singer, was a great fit for delivering the fun rap about breakfast in a way that would make anyone smile. Noise showcased the family in their natural breakfast-loving spirit, and even shot the video in the Orlandos’ home in the look and stayed true to both the Nutella brand and Johnny’s personal video style.
The video also highlights the Nutella Breakfast Table Fund, an initiative that supports breakfast programs across Canada. The Nutella Breakfast Rap was shared on the Nutella Breakfast Table Facebook page and through Johnny O’s social media channels and garnered 70,000 views organically.