To celebrate Nutella’s 50th Anniversary, Noise developed Share The Love – a contest based on simple and addictive game mechanics that gave fans a chance to win a trip to Italy, thousands of instant prizes and the ability to share free Nutella samples with their Facebook friends.
Share the Love was featured on the Canadian version of Nutella’s global initiative – NutellaStories.com – a site that gave Nutella lovers the opportunity to share their funny, sentimental and love-filled stories of how Nutella played a role in their lives.
Noise increased traffic to the contest by creating both in-store and online media including in-store POS corner cards, a unique cap sticker, digital IABs, and original Facebook content. The contest has seen over 1.8 billion entries to date!
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