How digital advertising works

We try and keep it simple. Noise campaigns blend together several digital media to create the Digital Brand Experience. This can include any combination of the web, email, mobile, video games and branded entertainment - and other cool new stuff which we are always checking out.

This advertising is simply more powerful, because it engages with the customer, who actively interacts with it - creating a communication experience that is deeper, richer and more emphatic than any other.

Can this integrate with more traditional advertising? Absolutely. The two can work hand in glove, with the Digital Brand Experience adding greatly to the depth of the above the line ads.

What's entertainment marketing all about?

Today's street-wise, ad savvy consumer is adept at filtering out unwanted messages. So advertisers are increasingly promoting their brands within entertainment that engages their customers. Basically this means creating original entertainment pieces that are linked to your brand - TV or web video shows, digital soap operas, games, sportcasts, music - anything your audience likes can become branded entertainment that is highly valued by your customers.

Does it work? Oh yes. We've done it. Lots.

The Noise take on viral marketing: Advertainment

There's a massive online social network out there (check your inbox). Messages from your friends are simply more compelling - trusted more, thought about more, acted upon more. It is incredibly powerful. Noise has launched purely viral campaigns that within a few days have reached literally millions of people. The key is to create an emotive response - laughter, shock, empathy - that compels the target audience to pass it along. We love it when that happens.