Noise Digital - Vancouver & Toronto based advertising agency

Nature’s Path is known for their healthy cereals but turned to Noise to focus the public’s attention on their line of tasty granola bars. Noise devised ‘3PMmmm’ - a facebook campaign that relied on user-submitted photos to promote 3PM as the time of day to enjoy a healthy Nature’s Path granola bar. The 3PMmmm contest not only grew the Nature’s Path facebook community by 18,000 ‘Likes’ but also helped give away 10,400 free granola bar samples to targeted consumers.

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