The Fresh Life
To Increase brand affinity and purchase intent, Noise developed an innovative, year-long social content strategy. We created “The Fresh Life” – a social media content platform that featured a series of comics and interactive videos that brought to life five Tic Tac mascots.
Focusing on a 13-24 year old audience, Noise developed branded ‘user – curated’ videos and comic strips that were released and promoted on the Tic Tac Facebook page. The “Fresh Life” comics were modeled after the sitcom Friends, following five Tic Tac mascots living in one apartment building. Attached to the comics were engagement questions that allowed fans the opportunity to interact and predict what would happen in the coming week’s issue.
Along with comics, “The Fresh Life” also featured interactive video content that was seeded on Facebook, YouTube, and media partnership platforms. To encourage user engagement with the brand content, Noise created an innovative ‘choose your own adventure’ style video where users could help their favorite Tic Tac characters navigate through a multi-ending story.
Noise also amplified the branded social content with a digital guerilla campaign where we set up ‘real world’ activities for the Tic Tac mascots. Activations featured Freshmint selling his compass on Craigslist, Cherry Passion creating a Grooveshark playlist, and Orange auctioning off a signed self-portrait for charity on eBay.