Fresh Fun Talent
Noise Digital was approached by Tic Tac Canada to create a long-term social media strategy and promotional campaign to increase brand affinity and purchase frequency. A year-long integrated campaign focused on building up and engaging the Tic Tac Canada Facebook Community. An integrated communication plan was developed around the creative platform “Fresh Fun Talent”, a talent show application which allowed Fans to share their 10-second talent. Noise kick-started the campaign by hiring Fresh Fun talent ambassadors, whose unique talents inspired and encouraged Fans to submit their own wacky talents for a chance to win $5,000 and a spot on national television. Campaign results exceeded expectations, over 115,000 contest participants generated over 400 videos. This resulted in 412,453 video views and generated 1.6 million impressions. Tic Tac Canada’s Facebook page received 100,000 new active members in 6 months. The campaign drove a 9.0% increase in dollar volume sales.
Launch
Facebook Page
TV Spots
Tic Tac Fresh Fun Talent Winner - Yannis
Tic Tac Fresh Fun Talent Winner - Josh