Analytics Specialist

Full Time

Technology

Vancouver

What we're looking for

Noise Digital is a leader in data-driven & personalized digital marketing. We are looking for a Junior to Intermediate Data Analytics Specialist with experience in or knowledge of the Google Analytics and Marketing Platforms (GA Universal, GA4, GTM, GMP), and/or Adobe (Adobe Launch, Adobe Target, Adobe Audience Manager). You will be responsible for client projects involving tagging (GTM), Google Analytics optimizations, GA4 Migrations and data maturity optimization. This is a full-time position, and the ideal candidate will work out of our Toronto or Vancouver office, employing a hybrid/remote work model.

In the Analytics Specialist role, you will work to support Noise clients to:

  • Provide analysis and reporting of campaign and website activity using data from Google Analytics and Adobe Analytics, with the intent of optimizing and improving data maturity
  • Successfully deliver data &analytics solutions through the development of advanced tagging, tracking and analytics strategies
  • Implement and validate marketing tags across multiple websites and apps using tag managers (Google Tag Manager and Adobe Launch)
  • Coordinate campaign tagging and reporting strategies between client and campaign teams
  • Deliver insights on paid media campaigns, website and app engagement
  • Assist clients in migrating fromGA Universal to GA4
  • Build and conduct client andNoise team training and education sessions

What you'll do

In this role, you will lead the implementation and delivery of tagging and analytics solutions across a range of brand sites and apps. You will be required to work with both internal client teams and external agency teams to design tagging and reporting strategies, implement code in order to measure KPIs based on the defined strategies and deliver reports including strategic insights to improve performance of media campaigns, web site engagement, etc.

What you'll need to bring

Education

  • A bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred, or equivalent work experience.
  • Google Analytics certification is preferred
  • Google Tag Manager certification is highly recommended
  • Adobe Analytics experience and/or certification is an asset

Experience

  • Junior to Intermediate level experience using Google  Analytics required
  • Website tagging experience recommended using Google Tag  Manager and/or Adobe Launch
  • Minimum 1 year of  data analysis experience in a digital marketing environment
  • Google Analytics 360 Experience preferred
  • Strong knowledge of web-based languages such as  JavaScript, CSS and HTML preferred
  • Ability to debug  tags using JS console
  • Familiarity with Google (Looker) / Data Studio,  Tableau, PowerBI, Looker and other visualization platforms
  • Prior Experience  with the Google Marketing Platform including Campaign Manager, Google Ads and  DV 360 will be highly regarded
  • Candidate should be willing to participate in, and  eventually lead, analytics report presentations and regular status meetings  to clients, particularly in extracting insights and recommending specific  actions to improve performance

Skills

  • Critical Thinker,  you are a self-starter with strong problem solving & conceptual skills
  • Analytical mindset with an extreme attention to detail
  • Strong organizational & project management skills
  • End-to-end understanding of web/app analytics and  tagging processes

Why Noise?

Nice to have

  • You are highly  organized and take pride in delivering high quality, client-ready work  
  • You are a self-starter who can effectively manage their  schedule and tasks
  • You are able and willing to adapt to processes and  structures that help the team work together more efficiently
  • You are a great communicator, not afraid to speak up  when you have an idea or need assistance  
  • You keep up-to-date on industry trends and products,  and love to share that knowledge with peers and clients
  • You work well in a team environment, even when working  remotely
  • You love data!

Ready to join the team?

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Thank you for your interest in Noise Digital.
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