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Analytics Specialist

Full Time

Strategy

Toronto

What we're looking for

Noise Digital is a leader in data-driven & personalized digital marketing. We are looking for an Analytics Specialist to work on tagging and analytics projects for one of our key clients. This is a full-time position, and the ideal candidate will work out of our Toronto office (or remotely as per COVID protocols).

In the Analytics Specialist role, you will work exclusively with one of Noise’s key clients to:

  • Provide analysis and reporting of campaign and website activity using data from Adobe Analytics and Google Analytics
  • Successfully deliver data & analytics solutions through the development of advanced tagging, tracking and analytics strategies
  • Implement and validate marketing tags across multiple websites and apps using Adobe Launch and Google Tag Manager
  • Coordinate campaign tagging and reporting strategies between client and campaign teams
  • Deliver insights on paid media campaigns, website and app engagement

Description

In this role, you will lead the implementation and delivery of tagging and analytics solutions across a range of brand sites and apps. You will be required to work with both internal client teams and external agency teams to design tagging and reporting strategies, implement code in order to measure KPIs based on the defined strategies and deliver reports including strategic insights to improve performance of media campaigns, web site engagement, etc.

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What you'll do

  • Set up Google and Adobe Analytics accounts, views, dashboards, filtering & goals following industry best practices
  • Utilize Adobe Launch and Google Tag Manager set up detailed event tracking in both Google Analytics and Adobe Analytics
  • Implement & architect Google Tag Manager and Adobe Launch for various website setups
  • Compile data from various sources into cohesive & comprehensive custom reports
  • Develop scalable & repeatable Analytics implementation methods, & troubleshoot & solve data issues
  • Comprehensively present historical & current performance statistics/data to stakeholders
  • Gather & interpret analytics data relating to marketing initiatives, product performance & customer experience
  • Assist Strategy and Media team members in building narratives from raw data
  • Create & manage tracking codes across multiple websites & platforms
  • Develop automated reports &/or dashboards for various data inputs
  • Assist with multiple ongoing reporting activities
  • Assist in developing actionable insights from data that is collected
  • Assist leadership with a range of high-level tasks

What you'll need to bring

Education

  • A bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred, or equivalent work experience
  • Google Analytics certification & Adobe Analytics certification is preferred
  • Google Tag Manager / Adobe Launch certification is highly recommended

Experience

  • Expert level experience using Google Analytics required with advanced Adobe Analytics experience preferred
  • Website tagging experience recommended using Google Tag Manager and/or Adobe Launch
  • Minimum 3 years of data analysis experience in a digital advertising environment
  • Google Analytics 360 Experience preferred
  • Strong knowledge of web-based languages such as JavaScript, CSS and HTML
  • Ability to debug tags using JS console
  • Familiarity with Google Data Studio, Tableau, PowerBI, Looker and other visualization platforms
  • Prior Experience with the Google Marketing Platform including Campaign Manager, Google Ads and DV 360 will be highly regarded
  • Candidate should be highly proficient at compiling and presenting analytics reports to clients, particularly in extracting insights and recommending specific actions to improve performance

Skills

  • Critical Thinker, you are a self-starter with strong design & conceptual skills
  • Analytical mindset with an extreme attention to detail
  • Strong organizational & project management skills
  • End-to-end understanding of web/app analytics and tagging processes

Personal Characteristics

  • You are highly organized and take pride in delivering high quality client-ready work
  • You are a self-starter who is able to effectively manage their schedule and tasks
  • You work well in a team environment, even when working remotely
  • You love data!

Nice to have

Ready to join the team?

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