Management

• Contributes to setting departmental goals that align with the strategic plan and executes action plans to achieve them.
• Holds a high quality standard for outgoing work and teams output
• Able to collaborate between different team leads and members
• Evaluates direct reports' strengths and weaknesses on an ongoing basis. Provides training and coaching to build strengths via direct feedback and regular performance evaluations.
  
• Ensure the work processes are respected and communicated clearly to the team
• Participates in the process of interviewing, hiring, training, conducting performance evaluations, motivating, and optimizing direct reports.

Finance and Operations

• Reviews Media team timesheets for accuracy and efficiency opportunities
• Supports Account Service and client teams to look for opportunities to increase profitability and drive efficiency.

Business Development

• Assists planning/strategy team in production of strategic deliverables for new business opportunities.
• Coordinates with Client and Strategy team members to develop initial proposals and quotes for time for the discovery ­­phase with prospects

Media

• Provides digital education and information plans for clients, and oversight on related content and scheduling as it relates to specific projects and according to specified workflow.
• Consults with clients at early stage of media planning to identify marketing campaign goals and translate them into media strategies and solutions.
• Presents solutions to accounts/clients in a professional manner with easy-to-understand language
• Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
• Develops and manages communication processes with Campaign Buying team to ensure cohesion between plans and execution.
• Oversees reporting, optimization and analysis processes.
• Maintains macro view of digital media performance, making strategic optimization decisions where necessary.
• Attends status meetings, regular plans, and strategic reviews on assigned clients/projects.
• Collaborates with Media Specialists and other team members to develop and implement testing plans across tactics, working with product experts, planners and clients.
• Represents Media department in project kick-off meetings, voicing questions pertaining to media scope/definition, and providing input on media solutions and risks/concerns.
• Assists with ad hoc media planning and buying support for select brand and social campaigns.
• Provides estimates for media related efforts for select brands and social campaigns.
• Works with ad operations to ensure adequate tracking and QA.

Project Management & Strategy

• Works with the Account leads, Planners, and other senior team members to brief complex projects (e.g. large creative initiatives, insights or development proposals).
• Consults with clients to understand campaign objectives and requirements.
• Supports the Producer in building project plans and timelines, providing any predetermined constraints.
• Highlights scope, time, or budget creep with Production and/or the Account Director when necessary.
• Provides prompt and regular campaign status updates to clients and internal teams
• Initiates check-ins and project status reports with team members and project managers to flag potential problems well in advance and simultaneously recommends solutions.
• Ensures campaign optimization is viewed through media, content and brand strategy lenses.
• Ensures all strategies presented to client have a Success Measurement Framework – this role will be responsible for leading the development of these. They should incorporate data, communications and media success measures.
• Runs workshops with clients to develop Success Measurement Frameworks
• Runs workshops with Strategy team stakeholders to develop integrated plans.

Administration

• Creates and updates procedures on tasks relating to the duties of this position.
• Able to track project hours, submit and approve timesheets on a weekly basis
  

• Post-secondary education, preferably in a relevant field (Data, Media, Communications, etc.)
• 2-4 years of experience in an agency or media role.
• 2-4 years working with Facebook and Programmatic media (DSP, Ad Servers)
• Intermediate knowledge and understanding of the marketing and digital landscape —  Online campaigns, new technologies used in both front and back ends, social media, and online marketing.
• Intermediate knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
• Intermediate knowledge of media and research tools (comScore, MRI, eMarketer, etc.).
• Advanced awareness of demand side platforms, data management platforms and ad servers.
• Intermediate knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, macros, etc.).
• Advanced knowledge of Ad Editor platforms (i.e. Google AdWords Editor and Facebook Power Editor).
• Intermediate knowledge of Enterprise Analytics tools (i.e. Google Analytics, Omniture, etc.).
• Advanced knowledge of bid management or cross-marketing platforms.
• Intermediate knowledge of technology platforms and how to design solutions that align the strategy  overcome implementation obstacles an enhance campaign performance.
• Able to derive and communicate actionable insights from large disparate data sets.
• Advanced computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, SocialMedia).
• Google DoubleClick certification
• Google Analytics certification