Tic Tac - Flavour Faceoff
To drive purchase intent for Tic Tac, Noise gave consumers an addictively simple and fun way to vote for the next limited edition flavour of Tic Tac. And boy, did they vote… a whopping 115 million times!
Working together since 2015
ServicesStrategy, Creative, Technology
Everybody loves Tic Tac… a fun package, an in irresistible rattle, and delicious flavours. Could we use that classic equity to generate even more love and purchase intent with 18-24 year old Tic Tac consumers?
Five years of experience building and moderating Tic Tac’s social media communities have taught us that Tic Tac fans LOVE to talk about fantasy flavours they wish Tic Tac would release.
Our history with the brand also showed that our fans had little patience for complicated promotions and games. And of course, they almost never put down their phones.
We decided to give fans exactly what they want… control over the next limited edition Tic Tac flavour with a dead simple and totally addictive mobile game.
In the Tic Tac Flavour Faceoff, Tic Tac lovers could endlessly vote for their favourite flavour by shaking their mobile device. We used the phone’s gyroscope and vibration features to replicate the rattle of a real Tic Tac package with every shake.
Our responsive web experience used the latest image compression schemes and animation tools to make each Tic Tac look real without increasing load times.
With unexpected wit, and even some sass thrown at Zach Efron, we kept fans voting with hilarious messages that encouraged them to shake some more. After all, why vote only once when you can shake to vote over and over (and over) again?
Each shake was a vote for the next limited edition flavour of Tic Tac and a chance to win instant prizes and a year’s supply of the winning flavour.