Our Story

Noise is a data consultancy and digital marketing agency. We help brands harness and activate the power of their most valuable asset - their data. Founded in 1998 at the early stages of the digital marketing revolution, Noise has provided strategic advice, technology consulting, and agency services to brands across North America for more than twenty years.

We are a Certified Google Marketing Platform partner and a Certified Adobe Solution partner.

Our Beliefs

  • Brands must be a part of the new data economy.
  • Consumer audiences are too complex and fragmented for one-size-fits all big ideas.
  • Modern marketers need a direct sightline to their organization’s cash register.
  • The operating system of modern marketing has five components: audiences + data + moments + content + ad-tech.

Leadership Team

Trevor Carr

Founder / CEO

Trevor is our pioneering leader and a specialist in driving innovation in the field of Digital Marketing Data and Technology. He founded Noise in 1998 at the start of the digital revolution, after a few years cutting his teeth at a boutique agency in Los Angeles. His 23 years of experience leading Noise and servicing top tier clients like Toyota, Johnson and Johnson, Fererro, Unilever, Adidas, PlayStation and Nokia have given Trevor the experience to guide our clients through transformative marketing modernization with proven results.

Louise Simkin

Partner / VP Consulting & Strategy

Louise leads our consulting, strategy and media planning practices, as well as heading up business development. She brings over 12 years of marketing experience and a diverse skill-set in marketing data, CRM, predictive analytics and communications planning. She has led data strategies for brands such as Air New Zealand, Westpac, Whirlpool, Destination British Columbia, the Jim Pattison Group, Campbell’s and Vodafone. Louise delivers exponential value for our clients through the design of our unique blend of strategic practices at Noise.

Nora Ahern

Managing Director

Nora plays an integral role managing our operations and services teams to high levels of team happiness, project delivery and overall client satisfaction. She has 26 years of overall advertising and marketing experience with such high profile agencies as Ogilvy & Mather, Leo Burnett and DDB, and has founded her own agency Villiage&Co, which she ran successfully for 8 years. The combination of her wealth of experience, energy and enthusiasm is instrumental in every facet of our team and client’s transformative success.

Cornelius Van Heerden

Director of Technology

Cornelius heads up our technology and ad-tech product team, managing a diverse team of data scientists, developers, UX architects and quality assurance specialists. He has 10 years experience as a product manager, technical architect, data scientist and data analyst. He specializes in creating meaningful insights, visualizations and predictive tools that help inform business decisions, by collecting, collating and carrying out complex data analysis in support of our client’s goals and objectives. Cornelius is a Google Cloud Certified Professional Data Engineer and holds a Microsoft Professional Program Data Science Certification.

Rich McMullan

Sr. Data & Tech Consultant

Rich is our hands on data and ad-tech specialist, helping our clients harness the power of measurement and automation so critical to their digital marketing efforts. A 10 year veteran with Noise, he guides our clients through the selection, setup and implementation and maintenance of a diverse set of leading ad-tech tools and methods to help our clients understand and optimize the data and performance of their marketing programs. Rich is is certified across all Google platforms and has extensive experience working with a variety of ad-tech, analytics and measurement systems.

Brett Robinson

Sr. Strategist

Brett is our senior marketing strategist specializing in helping our clients with brand messaging strategy, customer experience strategy, integrated marketing program design, culture analysis, and in-depth consumer research. With past tenures at Sapient Razorfish, Modern Craft, and DDB, he’s worked with organizations such as Ferrero, Destination Canada, Microsoft, the Greens of BC, and Indigenous Tourism BC. Passionate about the environment and social justice, you’ll often find him debating public policy, or podcasting about the culture of the Pacific Northwest.

Corporate Social Responsibility

At Noise digital we strive to play our part in the supporting the local community. We've completed significant pro-bono projects for the non-profits Vancouver Arts Umbrella and the Vancouver Public Library Foundation.

Inclusion and Diversity

We're dedicated to creating an inclusive workplace that promotes and values diversity. Workforces that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to drive more innovation and create a better and happier workplace.