At Noise we believe all brands and companies should have a direct to consumer relationship. We believe the connective tissue to the creation of a DTC model is data. Data is an organizations most valuable asset, but in order to extract that value, it must be refined for optimal performance and action. Our core offering is to help transform our clients into data-driven marketers. Creating a strong value chain between the business and their customers through data-driven insights and innovation.
Clients brand ecosystems now hold more complexity than ever. With a mix of both digital and physical touch points all ingesting and leveraging data in a variety of ways. We start our client engagements with a Discovery phase designed to audit a clients’ ecosystem and map current ways data is being collected and activated. Through this phase we uncover new opportunities and consult on how to create more efficiency and better efficacy through marketing technology, systems and workflows.
The fundamental part of building a data strategy for a brand is to collect and own their own data, the lifeblood of their organization. At Noise we build Data Ecosystems for our clients designed to future proof their organizations. Part of this future proofing is to ensure flexibility in decisions on selected marketing technology. Our data strategies are built on these principles; flexibility and ensuring ownership of data.
Today’s rapidly evolving marketing technology landscape can be complex to navigate. At Noise, we have invested in some of the brightest minds, trained on all major ad-tech platforms, networks and marketing technology. As more and more brands move to in-housing marketing technology, we support our clients in training their teams, supporting new hires and eventually helping them move capability in-house.