Technical Implementation & Optimization

• Lead the planning, implementation, and optimization of Google Analytics 4 and Google Tag Manager (GTM) for various client websites and applications.
• Develop and execute comprehensive tagging strategies to accurately track user behavior, marketing campaign performance, and conversion events.
• Design, build, and maintain Server-Side Tagging (SST) solutions, primarily using Google Cloud Platform (GCP) and GTM, to enhance data quality, security, and performance.
• Integrate and configure Consent Management Platforms (CMP) (e.g., OneTrust, Cookiebot) with GTM and analytics tools to ensure data collection is compliant with global privacy regulations (e.g., GDPR, CCPA).
• Facilitate and manage the secure integration between Google Analytics 4 (GA4) and Google Cloud Platform (GCP), specifically for exporting and querying BigQuery data.

Measurement & Strategy

• Design and document custom Measurement Frameworks that align client business objectives, key performance indicators (KPIs), and digital analytics capabilities.
• Conduct in-depth technical and configuration audits of existing GA4 accounts and GTM Containers to identify issues, ensure best practices, and optimize configuration for maximum insight generation.
• Provide expertise in setting up and configuring advanced GA4 features, including custom dimensions, metrics, audiences, and conversions.

Troubleshooting & Quality Assurance

• Act as the primary point of contact for all analytics troubleshooting—diagnosing and resolving data discrepancies, tag firing issues, and reporting anomalies quickly and effectively.
• Adhere to  rigorous Quality Assurance (QA) processes for all tagging and analytics deployments using tools like Tag Assistant, browser developer tools, and data validation techniques.

Client Presentations

• Compile and present key findings and strategic recommendations to technical and non-technical clients.

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• Bachelor's degree in Marketing, Analytics, Statistics, or a related field.

• 3+ years of hands-on experience with Google Analytics, GTM, and App & Web tracking.

• Proven ability to analyze complex data sets and extract meaningful insights.

• Strong understanding of data modeling, data warehousing, and data visualization techniques.

• Excellent communication and interpersonal skills, with the ability to explain technical concepts to non-technical audiences.

• Experience working in a fast-paced, collaborative environment.

• Certification in Google Analytics and/or Google Tag Manager.

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