Advanced Google Analytics Expertise:

• Implement and maintain complex Google Analytics tracking setups.

• Develop and execute advanced analytics strategies to measure website and app performance, user behavior, and marketing campaign effectiveness.

• Conduct in-depth analysis of data to identify trends, opportunities, and areas for improvement.

• Create custom reports and dashboards to visualize data and provide actionable insights to stakeholders.

Google Tag Manager Mastery:

• Design and implement robust GTM setups, including Server-Side Tagging for improved data quality and privacy compliance.

• Create and manage data layers, triggers, and tags to efficiently track website and app interactions.

• Collaborate with development teams to ensure accurate data collection and integration.

App & Web Tracking:

• Implement and optimize tracking for both web and mobile app environments.

• Track user behavior, conversions, and key performance indicators (KPIs) across various platforms.

• Integrate with other analytics tools and platforms (e.g., Firebase, Amplitude) to provide a comprehensive view of user data.

• Creation of measurement frameworks outlining pathing and key performance events across app and web analytics.

Marketing Integration:

• Leverage GA4 audiences and optimization signals to target marketing campaigns effectively.

• Analyze campaign performance and attribution to optimize ROI.

• Collaborate with marketing teams to develop data-driven strategies and recommendations.

Data Governance and Compliance:

• Ensure adherence to data privacy regulations (e.g., GDPR, CCPA).

• Implement data governance practices to maintain data quality and integrity.

• Implementation and integration of Google Consent Mode with consent management platforms.

‍

• Bachelor's degree in Marketing, Analytics, Statistics, or a related field.

• 3+ years of hands-on experience with Google Analytics, GTM, and App & Web tracking.

• Proven ability to analyze complex data sets and extract meaningful insights.

• Strong understanding of data modeling, data warehousing, and data visualization techniques.

• Excellent communication and interpersonal skills, with the ability to explain technical concepts to non-technical audiences.

• Experience working in a fast-paced, collaborative environment.

• Certification in Google Analytics and/or Google Tag Manager.

‍

Working Conditions:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Work in a dynamic and innovative environment.

‍