With specialized expertise in implementing and executing advanced use cases across the full stack of Google Marketing Platform products. Our team consists of Google certified specialists and engineers that allow us to offer our clients the most advanced digital marketing solutions.
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Google has consolidated the DoubleClick and Analytics 360 products into a single suite designed to create an experience that gives you more ownership over your data and, in turn, garners the marketing results you’re looking for. Noise Digital’s dedicated Media team knows how best to utilize the new platforms, making it easier for you to see growth where you need it most.
Whether you’re looking for self serve Google Marketing Platform access, or a custom solution, we’re here to help you every step of the way.
Google Marketing Platform
The most advanced programmatic campaign platform available. Access a 360 view of your digital campaigns and target your customers with data.
The gold standard for digital analytics, measurement, and attribution.
The next evolution of digital analytics, GA4 integrates App and Website data into a single Property, providing previously unavailable visibility into cross-device attribution. Cloud-based functionality utilizing AI and Machine Learning enables features including Predictive Analytics, and Modeled Conversions, and Automated Insights.
Advanced Analytics
The new Campaign Manager helps streamline your campaign management from planning to reporting and everything in between using simplified and easy to use technology.
Now you can manage search engine campaigns across multiple platforms, devices and media channels under a single platform. You get advanced, real time data and automated Google ad bidding so you’re being served to the right people, every time.
Google Cloud for Marketing
Marketing & Cloud is a strategic combination of Ads Data Hub (ADH) measurement with advanced query capabilities through BigQuery (BQ), and integrations with Google Marketing Platform. Together, Ads Data Hub and BigQuery allow advertisers, agencies, and third party vendors to input key data and join it with event-level campaign data.
The Marketing & Cloud mix now includes Looker, a tool that provides enhanced high powered business intelligence and data visualization capabilities.
Looker is an enterprise platform for business intelligence, data applications, and embedded analytics. With Looker, you have the tools to power a multitude of data experiences, from modern business intelligence and embedded analytics to workflow integrations and custom data apps.
BigQuery (BQ) is Google’s fully managed, petabyte scale, low cost analytics data warehouse. BigQuery is NoOps—there is no infrastructure to manage and you don’t need a database administrator—so you can focus on analyzing data to find meaningful insights, use familiar SQL, and take advantage of our pay-as-you-go model.
With Ads Data Hub (ADH), advertisers can access detailed, impression-level data about their cross-device media campaigns in a more secure, privacy-safe environment. Combining your data with Google’s event data can provide better attribution, improve advertising efficiency, and give a holistic view of different advertising channels.