‍Technical Implementation & Optimization

• Lead the planning, implementation, and optimization of Google Analytics 4 and Google Tag Manager (GTM) for various client websites and applications.
• Develop and execute comprehensive tagging strategies to accurately track user behavior, marketing campaign performance, and conversion events.
• Design, build, and maintain Server-Side Tagging (SST) solutions, primarily using Google Cloud Platform (GCP) and GTM, to enhance data quality, security, and performance.
• Integrate and configure Consent Management Platforms (CMP) (e.g., OneTrust, Cookiebot) with GTM and analytics tools to ensure data collection is compliant with global privacy regulations (e.g., GDPR, CCPA).
• Facilitate and manage the secure integration between Google Analytics 4 (GA4) and Google Cloud Platform (GCP), specifically for exporting and querying BigQuery data.

Measurement & Strategy

• Design and document custom Measurement Frameworks that align client business objectives, key performance indicators (KPIs), and digital analytics capabilities.
• Conduct in-depth technical and configuration audits of existing GA4 accounts and GTM Containers to identify issues, ensure best practices, and optimize configuration for maximum insight generation.
• Provide expertise in setting up and configuring advanced GA4 features, including custom dimensions, metrics, audiences, and conversions.

Troubleshooting & Quality Assurance

• Act as the primary point of contact for all analytics troubleshooting—diagnosing and resolving data discrepancies, tag firing issues, and reporting anomalies quickly and effectively.
• Adhere to  rigorous Quality Assurance (QA) processes for all tagging and analytics deployments using tools like Tag Assistant, browser developer tools, and data validation techniques.

Client Presentations

• Compile and present key findings and strategic recommendations to technical and non-technical clients.

• 3+ years of hands-on experience in a dedicated web analytics implementation or specialist role.
• Expert proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced trigger and variable configurations.
• Proven experience implementing and configuring Server-Side Tagging solutions.
• Strong understanding of web technologies, including HTML, CSS, JavaScript, and the DOM, with the ability to write and debug custom JavaScript for GTM.
• Experience integrating analytics with at least one major Consent Management Platform (CMP).
• Familiarity with cloud environments, particularly Google Cloud Platform (GCP) and experience with the GA4-BigQuery export.
• Solid grasp of digital marketing concepts (e.g., attribution, conversion paths, SEO/SEM/Display data).
• Excellent problem-solving skills and a methodical approach to troubleshooting complex data issues.
• Excellent written and verbal communication skills. Ability to clearly present complex technical content and concepts to technical and non-technical audiences.
• Strong collaborative mindset with a commitment to client satisfaction and success as your north star.