By utilizing aggregate data rather than individual user tracking, Meridian delivers deep performance insights without compromising consumer privacy.
Traditional MMMs treat video and digital impressions linearly. Meridian redefines this by modeling reach and frequency, revealing the true point of diminishing returns for your video and awareness campaigns.
Meridian seamlessly incorporates exclusive data innovations, such as Google Query Volume, to isolate organic brand interest from paid search impact, giving you a highly accurate picture of performance.
We don’t start from scratch. Meridian allows us to calibrate your model using past incrementality experiments, geo-lift tests, and first-party data as "priors"—ensuring the model reflects your real-world business truth.
Clean & structure media spend, impressions, promotions, and external economic controls.
Business Impact: Eliminates data silos and prepares a clean baseline.
Build custom Bayesian frameworks using geo-level modeling for tighter, more reliable estimates.
Business Impact:
Captures local nuances and provides robust statistical confidence.
Integrate your first-party lift tests and experiments as priors to calibrate the model.
Business Impact:
Grounds the model in real-world incrementality, avoiding "black box" guesswork.
Utilize our customized Scenario Planner to run real-time predictive budget simulations.
Business Impact:
Shifts your team to a forward-looking planning approach.
