Agenda at a Glance
1:00 PM - 1:40 PM
Arrival, Opening Remarks & Google Keynote
Settle in, hear from Noise Digital's leadership, and get Google's perspective from Cassandra Finn.
1:40 PM - 2:35 PM
The Data Foundation & The New AI Search Landscape
Learn how to build your single source of truth with the GMP-to-GCP bridge, then explore the new conversational search landscape.
2:35 PM - 3:55 PM
Feature Presentations: Destination BC & Save-on-Foods
Two deep-dive case studies showcasing real-world results in activating Google's AI and first-party data strategies.
3:55 PM onwards
Expert Panel, Closing Remarks & Networking
Join our speakers for a live Q&A panel, followed by cocktails and canapés to connect with your peers.